SPM Group Adds Digital Performance Leader Dreamscape Marketing

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Extending an already strong year of existing and new client growth, SPM Group continues to enhance its digital capabilities and services supporting the healthcare industry with the strategic addition of a leading digital performance agency, Dreamscape Marketing (“Dreamscape”). Dreamscape’s national digital marketing experience and broad expertise in healthcare marketing enhances SPM Group’s digital capabilities and firmly establishes SPM Group as a leader in the behavioral health, addiction recovery, large group dental, and senior care sub-sectors. Los Angeles-based Corridor Capital continues to focus on supporting SPM Group and its partners in becoming the leading healthcare marketing consultancy in the nation.

HMP Global Announces Acquisition of Annual Senior Living Executive Conference & Expo

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Recognizing the significant potential to deliver value for the senior living market, HMP Global, the world’s largest healthcare event and education company, announced Monday the acquisition of the annual Senior Living Executive Conference & Expo from Argentum, the leading national association supporting companies operating professionally managed, resident-centered senior living communities, and representing approximately 75 percent of the industry. Nearly 3,000 executives from 750 companies attend the annual gathering – recognized as the premier networking and educational event for the space.

ProSites Expands to Canada with Two New Strategic Acquisitions

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ProSites, a portfolio company of Rockbridge Growth Equity and leading marketing technology solutions provider for community professionals, announced Wednesday that it has acquired two Canadian organizations, Bitebank and LifeLearn Animal Health. The two firms provide website, marketing, and customer engagement services, for the dental and veterinary markets respectively, and are both headquartered in the greater Toronto area.

PRECISIONeffect Acquires Pascāle

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PRECISIONeffect, the industry’s only healthcare advertising agency dedicated to changing the standard of care, announced that it has acquired Pascāle, an international healthcare communications company specializing in public relations and social media. Pascāle has an almost two-decade history of launching full-scale, creative-fueled PR and social media campaigns to drive results for healthcare clients worldwide.

TechTarget Acquires Xtelligent Healthcare Media

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Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) announced Wednesday the acquisition of Xtelligent Healthcare Media LLC, a leading online marketing services, media and data company that focuses on the intersection of healthcare and technology. It operates a portfolio of ten websites with independent editorial coverage and vendor content assets related to areas such as telehealth, healthcare analytics, revenue cycle management, healthcare IT security and infrastructure, and other areas of healthcare purchase decisions.

Riverside Company Invests in MDoutlook

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The Riverside Company, a global private investor focused on the smaller end of the middle market, has invested in MDoutlook, a provider of precision intelligence solutions that help life sciences companies develop and commercialise therapeutics and diagnostics in oncology. This is an add-on to Riverside’s Clinical Education Alliance, LLC (CEA) platform, a leading healthcare professional education and business intelligence platform. MDoutlook leverages its active and validated network of more than 140,000 global cancer clinicians, including 14,000 identified thought leaders, to power its data and analytics platform and related products.

Healthy Eyes Advantage (HEA) Acquires Professional Eye Care Associates of America (PECAA)

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Healthy Eyes Advantage (HEA) announced today that it has acquired Professional Eye Care Associates of America (PECAA), expanding its commitment to the independent eyecare channel and increasing the size of the community it serves to 12,000 independent eyecare professionals (IECPs) across all 50 states. The acquisition was completed on July 27. PECAA was founded in Portland, Oregon, in 2006 by three independent optometrists. Over the past 15 years, the company has grown from a small, Northwest based organization to one of the nation’s premier doctor alliance groups serving nearly 2,000 independent ECP members.

ProSites Acquires LifeLearn Animal Health to Expand Marketing Solutions in the Veterinary Space

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ProSites®, a leading provider of marketing technology solutions for local business owners, announced it has acquired LifeLearn Animal Health. LifeLearn provides marketing, customer communication and education solutions for veterinary practices and key industry partners throughout North America. The acquisition increases ProSites’ investment in the animal health market along with providing a Canadian satellite office near Toronto. Rockbridge Growth Equity, the Detroit-based private equity firm that owns ProSites, provided strategic support in this acquisition.

CriticalPoint Capital Portfolio Company FutureDontics Acquires Lead Smart

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Affiliates of CriticalPoint Capital, LLC (“CriticalPoint Capital” or “CPC”) are pleased to announce its portfolio company Futuredontics (“Futuredontics” or the “Company”), parent of the nation’s leading provider of dental marketing services through Dentistry.com and 1-800-DENTIST, has acquired Lead Smart Inc. (“Lead Smart”). Lead Smart has been providing performance marketing to Futuredontics since 2013, and the transaction extends Futuredontics more vertically and expands its capability set, including bolstering its digital marketing offering to complement its core marketing business.

Husch Blackwell Pushes into New England with Healthcare Firm Combo

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Husch Blackwell has inked a deal to combine with healthcare law boutique Summit Health Law Partners, bringing the Midwest-founded firm into New England for the first time. Husch said Tuesday it will open offices in Boston and Providence on Sept. 1 with 11 lawyers, including five partners, from the health law and litigation firm. Summit changed its name from Barrett & Singal in January after an eight-lawyer group, including three partners, left for Hinckley Allen. Summit’s Boston and Providence offices will bring Husch’s office count to 25.