Overview: The Healthcare Education Market

Vertical: Healthcare Education
Author: JC Lupis
Date: August 2021

The US healthcare industry is an immensely large sector, employing more than 1 in 8 Americans. While it is sometimes portrayed as a staid industry, the healthcare market is dynamic and in the midst of seismic changes. In the provider sub-sector alone, large shifts in healthcare delivery are occurring, including the COVID-induced boom in digital health, outmigration from hospitals to standalone facilities and even the home, and dispersion of primary care to retail sites. Meanwhile, a titanic overhaul in how healthcare is paid for (on value, rather than quantity) is taking shape.

This situation alone begets a need for ongoing education, training, and up-skilling of healthcare professionals. However, when combined with existing and sustained provider shortages, as laid bare by the pandemic, the topic of healthcare education takes on added importance.

Healthcare Education Sub-Sectors of Note

There are a range of sub-sectors within the healthcare education industry that are seeing investment and/or mergers and acquisitions activity. These include:

  • Test and exam preparation
  • Continuing medical education (CME)
  • Virtual learning providers
  • Nursing schools

Healthcare Education Market Tailwinds

  • There exists a strong correlation between demand for healthcare services and the need for high quality healthcare education and training. Secular trends show that with an aging population, demand for healthcare services is and will continue to rise in the years to come.
  • Much as healthcare as a broad industry is recession-proof, so is the education sub-sector. Indeed, it’s countercyclical in nature: as unemployment rises, so does enrollment in higher education. Moreover, as shown by the COVID-19 crisis, demand for healthcare education is very much pandemic-proof.
  • Healthcare jobs are predicted to be among the fastest-growing in the US and around the world as many countries, the US included, face ongoing shortages of skilled practitioners.
  • The rise in use of mid-level providers augurs more demand for education in this area.

Healthcare Education Market Headwinds

  • The extent to which there is a physician shortage in the US is debated, with some arguing that staffing constraints are due to inefficiencies rather than actual shortages. In fact, some industry trends – the shift to value-based care and growth in tech-based self-care — suggest that pressure will be taken off the need for both primary and acute care providers.
  • Clinical and non-allopathic innovations likewise may blunt the need for clinician interventions.

Download GHA’s Healthcare Education Market Brief

GHA’s Healthcare Education Market Brief includes the following sections:

  • Healthcare Education Market Overview
  • Healthcare Education Data Points
  • Key Healthcare Job Market Data
  • The Mergers & Acquisitions Landscape

Download your copy here.