Paragraph and Text Usage
Whenever possible, place unique, not directly related paragraphs into new text blocks. A good guide for this is if you would introduce the next paragraph with an heading element, it should be placed within its own text block.
Headings, unless using the Special Heading element, should be placed within the same text block as its related paragraph(s). Further, if possible, these paragraphs should also be wrapped within a column element for animation purposes.
Bold and italic text are supported. Use bold and italic text for emphasis of words within paragraphs, not for paragraph headings. While italic text is supported, its use is heavily discouraged and instead it is recommended to use bold text to show emphasis on this website in an effort to keep the typography consistent with the brand.